Our Mission

SMART GIRL empowers girls with a message of confidence, potential and strength.  We celebrate curiosity and kindness, empathy and effort.  We honor intelligence, honesty, acceptance, pride and being natural.  We are dedicated to supporting girls develop a positive mindset about themselves with a very simple message ....

​​I AM A

Our Logo

Little Miss Strong & Sure
There is a lot of meaning packed into our logo.  She has one arm up, flexing her strong muscle and showing strength. Her other arm is down, firmly planted on her hip, letting the world know she's sure of herself! That's our SMART GIRL, Strong & Sure. 

Want to know another little secret? When you flip our logo vertically, you'll see it's an s and g. #prettyclever 

We chose Georgia Peach Clay as our primary color because it's unique, bright and memorable, just like our SMART GIRLS.  

 

Our Promises

SMART GIRL shares meaningful messages all over our products.  Stuff printed on the outside is intended for the whole world to see.  Messages inside are put there for a reason, and that's to inspire the little girl wearing it.  The two messages always tie together, but one if for your SMART GIRL to chew on and think about because we love girls thinking!

Below is one of our first Smart Girl shirts!
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