Our Mission

SMART GIRL empowers girls with a message of confidence, ambition and strength.  We celebrate curiosity and kindness, empathy and effort.  We honor intelligence, honesty, acceptance, pride and being natural.  We are dedicated to supporting girls develop a positive attitude about themselves in their unique world with a simple message.

​​I AM A

Our Logo

Ms. Strong & Sure
There is a lot of meaning packed into our logo.  She has one arm up, flexing her strong muscle and showing strength. Her other arm is down, firmly planted on her hip, letting the world know she's sure of herself! That's our SMART GIRL, Strong & Sure. 

Want to know another little secret? When you flip our logo vertically, you'll see it's an s and g. #prettyclever 

We chose Georgia Peach Clay as our primary color because it's unique, bright and memorable, just like our SMART GIRLS.  

 

Our Promises

SMART GIRL shares meaningful messages on the inside and outside of our products.  Both messages compliment each other, but have different audiences.    

Our outside message, anything you find on the front of our clothing is directed at the outside world. Our inside messages, called Promises are personal and intended for the SMART GIRL wearing it. Inside messages are endearing and thought provoking. Below is one of our first Smart Girl shirts. 
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